“ARS LONGA, VITA BREVIS”
This logo comes from an illustration of Armand Rassenfosse (self-taught Belgian graphic artist, book illustrator and painter) Ex Libris Ars longa, vita brevis, 1919.
The phrase "ars longa, vita brevis"—Latin for "art is long, life is short"—reflects the enduring nature of art and knowledge compared to the brevity of human life. It suggests that while life is finite, the creations, ideas, and skills we cultivate can transcend our existence, offering a sense of immortality.
Philosophically, it highlights the urgency of focusing on pursuits that outlast us, urging us to grapple with the tension between human limitations and infinite aspirations.
From a creative perspective, it underscores the lifelong journey of mastering one's craft, the enduring impact of artistic expression, and the way mortality inspires profound creativity. It also invites us to savour the artistic process itself, finding meaning in the act of creation rather than the end result. Ultimately, the phrase reminds us to use our limited time to create works of lasting significance.